Latina's Guide to Getting Promoted
Latina's Guide to Getting Promoted
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"I'm giving you the playbook I used as a Latina to increase my salary over 350% in less than 5 years and max out my starting salary in several companies."
How many times have you been told you should be grateful for what you have? That you should just keep your head down. Your job is secure, and that's all you need...or maybe you've thought that as long as you work hard, the money will come.
Unfortunately, that's just not how it works.
The reality is, Latinas are the least paid people across all industries and across all education levels. It doesn't matter if you're a doctor or a housekeeper – you are getting paid less than your white male counterparts...up to 60% less.
Just look at the stats:
- In 2019, it took Latinas 22 months to make what a white male makes in 12 months.
- Latinas make up only 3% of executive leadership.
- The overall wealth of the average Latina is only 1% of the average wealth of a white man.
- The Latina pay gap exists at all levels of education and all industries -- it doesn't matter if you never finished elementary school or you have your PhD, if you are Latina, you are likely not getting paid as much as your white male counterparts.
And what happens when Latina's aren't able to max out their earnings potential? It could mean the difference between being able to buy new shoes for your kid when they need them, having a stress-free Christmas because you know you can afford all the gifts you want to buy for your family, or being able to pay for unexpected medical bills. Over time, this means less money for home buying, saving for college or retirement.
For Latinas, not having the tools to negotiate your salary successfully can mean missing out on over $1.1 million over a 40-year career.
"Even a small pay boost will mean bigger annual raises and possibly bigger bonuses and it will carry over to a new employer, who is almost certain to ask: What was your last salary?"
Ask For A Raise? Most Women Hesitate
"Latinas are going to college at higher rates than ever before. But education doesn’t eliminate the pay gap. In fact, the gap is largest for Latinas with a bachelor’s degree, who earn 37% less than white men on average."
- LeanIn.Org & McKinsey & Company
Women in the Workplace Report
"Single Latinas own only $100 in wealth for every $28,900 single white men own...
Lost earnings not only leave Latinas without a financial cushion to weather the current crisis, they also make it harder for them to build wealth."
- National Women's Law Center
Latina Equal Pay Day Report
Have you ever felt like you work so hard, that you deserve to make more? Have you ever wondered if the other people doing your same job make more than you? Have you ever wanted to ask for a raise or a promotion, but just don't feel like you know how to approach your boss or even prepare for the conversation?
Latinas are often wrongly assumed to not be ambitious in their careers and are more "domestic" in nature – and I can't tell you how many times bosses and managers during my career were surprised I was interested in being a manager or taking on more responsibility in an effort to get promoted. In fact, that's exactly what happened the first time I ever applied for a promotion.
The corporate world is not trending in a positive direction. Now is the time to take control of your own destiny, just the way I did.
I spent almost 15 years working my way up the ladder in Corporate America. As a millennial Latina, I have run into many obstacles and have seen too many times how either my age, my gender, or the color of my skin were reasons for the managers in charge to assume I was not worth as much as others in the room. You know the feeling...
I started my working career as a part-time cashier at Walmart, and from there, worked my way into the corporate world as a senior vice president and marketing director in one of the largest banks in the country -- and I had zero background in banking or finance. Over 15 years I've had 13 jobs in 6 different industries and have been promoted or maxed out my starting salary in all but one job (that cashier job at Walmart).
I'm Jenavi Kasper and I am giving you the book that outlines exactly how I increased my salary over 350%, crushing my goal of making over six figures and how I got promoted from coordinator to director in less than 5 years.
You'll learn the exact steps I used to prepare for every promotion opportunity I've pursued over 15 years in 13 different jobs. I had to learn all this the hard way, but it doesn't have to be that way for you! I would be honored to help you gain the skills and confidence it takes to tell your boss you are worth more, and to actually get that extra dough.
With La Jefa Status, I'm on a mission to empower Latinas to not just make as much as their white male counterparts, but learn skills that will help you gain influence so you can thrive in all areas of your life.
In this book, you'll get a 3-part action plan that you can put in place immediately to start closing the gap:
How to show up:
How to prepare before you even walk through the door or say a word to anyone. How to mentally prepare so that you are demonstrating your value every day.
How to show off:
How to leverage your unique qualities to stand out from the competition and cultivate a beneficial reputation for yourself. I will show you how to position yourself as a yourself a subject matter expert, how to share your unique perspective in any situation, and have the confidence to share your knowledge in groups or one-on-one.
How to secure the bag:
How to know how much money to ask for with timelines, scripts and research.
These are the skills it took me 15 years to learn, and I'm going to give it to you in this digital book, specifically written for Latinas to grow their career.
I have lived through all of those scenarios.
I quit my first job in tears when I was told that while I was qualified for the promotion, but I was "too young" and should just wait a few years. Even at 19 I knew that was a load of B.S. - if I could get a job cashiering at one store, I could do it at another. I'm actually thankful for the blunt rejection I received, because it propelled me to try and achieve more elsewhere. Whatever fears or insecurities I faced were totally overcome by my sense of pride. I might not be the smartest or most talented, but I ain't no punk, either.
In my last corporate role, I would have been making at least $50,000 LESS if I had not insisted on negotiating my salary when I was promoted, even though I was told I could not ask for more money AND even though I was told I was not qualified.
Believe me when I tell you, there is no feeling more satisfying than knowing you are walking out the door with more money than you had when you walked it. It's exhilarating and it's addicting!
This is why I have written this book. If I can do it, I swear to you, you can do it, to. I went to an art school that went out of business, okay?! It's not formal education that gets you a six-figure salary. It's hustle, it's grit, and it's knowing how to leverage your natural abilities and sell your potential.
This is the kind of insight I've only been able to offer to close friends and family until now. You can take all the lessons I've had to learn the hard way and use them to get the promotion and the salary you deserve.
What is the value of this digital book?
I'll show you how to research how much money you should be asking for so you can be confident in your ask. ($100 value)
I'll share the exercises I've used to build confidence, overcome impostor syndrome and mentally and emotionally prepare for the conversation and promotion process. ($300 value)
You'll have access to downloadable scripts and worksheets to help you prepare to get the promotion and money you deserve. ($199 value)
This is a total value of $599 for $27, available only during our limited pre-sale.