🎯 Want to boost your holiday sales? Here are 3 simple, effective tips to make it happen:
1️⃣ Use the 5 Senses
People buy with their emotions first, logic second. Use descriptions that make your audience feel, smell, see, hear, or even taste your product or service.
👉 Don’t just show us your candles —describe the process of selecting the wax or mixing the scents. Tell us what it will smell like and it what it will feel like to have the candle at home. What’s the vibe? How does it make people feel? Where and when should they light it? It is good for relaxation? Is it good for making the mood bright and cheerful? Is it a candle for meditation or a realtor’s open house? Is it good for covering caca smells in the bathroom or sexy time in the bedroom? Be specific.
👉 For a service business: If you’re a massage therapist, describe the calming scents of lavender and eucalyptus in your studio, the warmth of the massage table, and the soothing sound of soft instrumental music that melts away stress. 🌿💆♀️
2️⃣ Be Specific About Your Process
Take the mystery out of how you work or how your product comes to life. Transparency builds trust!
👉 For a food business: Share how you only use locally sourced, organic ingredients, hand-roll your dough, or bake everything in small batches for quality. A quick behind-the-scenes video of the process can go a long way! 👩🍳📹
👉 For a service business: If you’re a graphic designer, explain your step-by-step process—from the initial client consultation to creating a custom mood board and delivering finalized designs. A peek into your workflow makes your audience feel confident in hiring you. 🎨✍️
3️⃣ Share What You Love About What You Sell
Your passion is contagious! Tell us the “why” behind your business.
What was the ‘aha’ moment when you knew this was the path you wanted to take? How did it feel to take that first step?
What’s the most memorable moment when you realized your work had a meaningful impact on someone else?
When you think about your day-to-day work, what’s the part that makes you light up and feel grateful?
What do you believe in so strongly that it shows up in every aspect of your business? How does that align with what you love about your work?
When you dream about the future of your business, what’s the one thing that motivates you to keep going?
Ready to Take Your Business to the Next Level? 🚀
These tips are just the beginning. If you’re a Latina or woman of color looking to grow your business without burning out, Brown Girl Business School is here to help.
This group coaching program is designed to give you the strategies, support, and confidence you need to thrive. You’ll learn how to simplify your business, amplify your results, and show up as your best self—all in a supportive, pressure-free community led by a coach who gets it.
Don’t let another year pass you by. It’s time to build the business of your dreams while living the life you deserve.
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Let’s make this your most successful year yet! 🌟