let’s make your brand the obvious choice
I deliver potent brand positioning that scales revenue & makes your brand irreplaceable.
Scaling your brand means you need to show up in more places more often, but in today’s landscape, attention spans couldn’t be shorter and skepticism is at an all-time high.
In the face of all this volitility and uncertainy, brands are cranking out more content, running more ads, and saying more stuff… without any real clarity on what’s actually landing. The result? A whole lot of noise, and not much traction.
Every founder (or their product/service) has something truly unique. But in a cruel twist of irony, because you’re the founder, it’s hard to be objective enough to explain it clearly and persuasively.
In the chaos, you and your team get stuck chasing tactics — obsessing over what to post and how much to spend on ads… while totally skipping the why that makes it worth paying attention to in the first place. It’s the most expensive way to throw spagetti at the wall. But unlike spagetti, you can’t even eat it.
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Clarity isn’t optional anymore — it’s your competitive edge.
Hi, I’m Jen
I battle-tested my marketing philosophy in one of the hardest — and least trusted — industries to stand out in: banking.
Banking is one of the most commoditized industries out there. There’s virtually no difference in products or services from one institution to the next. So as a Senior Vice President, Marketing Director, it was my job to figure out how to make our brand actually mean something.
That meant identifying a Unique Value Proposition that resonated with our target market of business owners.
I didn’t lead with features. I led with people.
I built campaigns that centered real customers and real stories — podcasts, documentaries, episodic interviews, magazines, and years of digital content that let our clients do the talking. We highlighted how our bankers helped business owners grow — and we let those business owners tell the world in their own words.
The result? Award-winning campaigns. Brand loyalty. Never missed a sales goal and a brand voted #1 by the largest consumer poll in the state for all 11 years of my tenure. A strategy that worked because it was honest.
That same approach of leading with clarity, truth, and real human connection is exactly what I use with the founders and business owners I work with today. I can find an authetic AND unique angle for any business.
SPECIALIZING IN ONLY THE MOST POTENT UNIQUE VALUE PROPOSITIONS
the benefits of brand positioning that actually prioritizes the humanity of your audience and gets results:
increase ROI on ad spend
When your brand messaging is dialed in, your paid ads stop feeling like a gamble.
You’re no longer throwing money at copy that kind of works — you’re running campaigns that speak directly to the people most likely to convert. With a strong UVP, your ads feel personal, relevant, and aligned, which means lower cost per lead, higher click-through rates, and better quality clients coming through the door.
scale faster with less effort
When your brand value proposition is clear, everything gets easier and faster.
A strong UVP gives you the language and confidence to pitch new business, get buy-in from stakeholders, and stand out to investors who are betting on more than just numbers — they’re betting on vision. It helps you attract the right hires because top talent wants to work for a company that knows exactly who it is and where it’s going.
And of course, it powers your marketing, making your organic content more magnetic, your paid ads more effective, and your revenue more scalable without adding more chaos to your workload.
content creation is enjoyable
You know what your brand stands for and what your audience needs to take action.
You get clarity that becomes a filter for all your content — from Instagram captions to long-form sales pages. Instead of staring at a blank doc wondering what to say, your ideas flow faster, your voice feels more natural, and your message stays consistent across every platform, whether you write the copy or you hire someone else do to it.
attract loyal brand evangelists
grow an audience of true believers that will propel your business through each stage of growth
When your UVP is clear and emotionally resonant, you don’t just attract customers, you attract advocates who share your content without being asked, refer you without hesitation, and come back again and again because your brand reflects something real about who they are or aspire to be.
how it works
let me tell you about a couple of my favorite clients
CYNTHIA: PERSONAL FINANCE EDUCATOR FOR FIRST-GENERATION COLLEGE STUDENTS
Cynthia wanted to scale her business but had no idea how to get new clients without relying on referrals.
She was stuck in the fog of not knowing who her true audience was (should she speak to administrators or students?) and struggled to communicate the value of her work in a way that felt authentic.
She knew her curriculum created real impact, but every attempt at marketing felt “salesy” and disingenuous. Social media felt like a chore, and the pressure to constantly show up online drained her. Still, she knew that mastering marketing was the only way to scale.
In less than 6 months she doubled her business sending cold outreach emails to college and university administrators, became a board member of the USC Credit Union, hired her first contractor, and has expanded her practice nationally.
The Power of Brand Positioning:
Once we uncovered her unique value proposition, Cynthia finally felt confident sharing her story—and more importantly, the stories of her students. That clarity gave her a way to talk about her work that felt honest and impactful, not performative.
She now directly controls her lead pipeline and knows exactly what to say in her marketing and on her sales calls to scale.
MELISSA: PARALEGAL & ENTERPRENEUR
Melissa thought scaling could only happen by opening an additional location.
Originally, Melissa came to me wanting help writing a business plan to open a second location. She knew she needed funding—and stronger marketing—but had no idea where to begin. Her clientele was incredibly diverse, her service menu was broad, and she lacked a cohesive brand identity beyond being affordable and bilingual.
She hated social media and had already paid marketers who couldn’t deliver results. Nothing was clicking.
Within five months, Melissa was fully booked out after posting just three Instagram Reels. Not only did the content bring in qualified leads—it actually felt fun to create.
By narrowing her services and defining her ideal client, Melissa increased her profits without increasing her workload—and without the pressure or overhead of a second location.
The Power of Brand Positioning:
Once we clarified her niche and refined her unique value proposition, Melissa felt excited and empowered to talk about her business in a way that felt natural and aligned. Her brand finally reflected the value she brought to her clients—and her audience responded.
She is now the go-to expert in her niche and has as many clients as she has capacity to serve.
I’ll help you mine the gold that will set your brand apart & skyrocket your growth
I help you dig out the gems: your story, your offer, your audience, your goals, and the vision behind your business.
I ask the questions you didn’t know to ask. I read between the lines.
Together, we uncover what makes your business distinctly valuable — and why that matters to the people you’re trying to reach.
Once we’ve nailed your Unique Value Proposition, I won’t leave you hanging. I show you how to use it.
We map out how your UVP shows up in your website copy, your social content, your sales conversations, and your paid ads — so your message is consistent, compelling, and crystal-clear across everything you put out into the world.
No more second-guessing what to say or how to say it.
Just a brand that feels aligned and marketing that actually works.